“Established in 2010, Pret-à-Surf is the brainchild of Jillian Demling, entertainment editor at Vogue, and Karen Mulligan, studio manager and agent for Annie Leibovitz. Longtime best friends, the two women are lovers of water sports but found themselves wincing at the athletic clothing options available to them. Out of this realization was born a surf and swim line for the active woman who wants to look good while playing and competing. Ready-to-wear has become ready-to-surf.”
The Pret-à-Surf for J.Crew collection mixes stripes, polka dots, and even butterflies on bikinis, shorts, and rashguards that easily transition from the beach to the street. The 11-piece collection ranges in price from $150-$210.”
Shop it HERE.
TOPSHOP has launched a collection inspired by Kate Bosworth. The 16-piece range is designed to be the perfect festival wardrobe, including shorts, dresses, waistcoats and shirts. Kate continues her relationship with the retailer, which started this past Christmas.
Kate stars in a short interactive film for the collection, named The Road To Coachella, directed by fiancé Michael Polish. Each item featured in the video will be available to buy, including the soundtrack, which users can download from iTunes. View below.
Topshop’s festival celebrations don’t end there - the brand will host a series of secret pop-up gigs from exciting emerging talents at various locations all over the world, events open to randomly selected customers. A music partnership is also in the pipeline.
Kate models her own wares at Coachella, below: